January has raced by with traveling to trade shows all over the country. New Year’s eve was spent in Denver at the Colorado Auctioneers association. They have a solid association and we were welcomed many times over. Their conference started on New Year’s day and...read on
This last year has been a good year for our business. We’ve traveled the country to Auctioneer Association conferences, made new friends and gained business from our endeavors. More importantly, we continue to gain understanding about the needs of our clients and...read on
Oh how time flies when you’re having fun err working. I just got back from Scottsdale AZ for the Industrial auctioneers association meeting. The facilities were great, the company was outstanding, and the golf was good unless you got off the fairway into the...read on
I recently did research into auctions on google and found interesting trends for our industry. The overall goal was to research terms that would benefit auctioneers with their online marketing campaigns and boost traffic to websites both to promote their business,...read on
I am a fan of Ryan George. He is in a similar position, auction marketing. He also works for himself and helps auctioneers promote their sales all over the country.
He is also adapting to the evolution of the auction business as a whole. He recently published a...read on
If you are not email marketing yet, you need to be. Using email marketing as one of your many advertising and marketing tools will help draw more bidders and buyers on a consistent basis. Your dedicated attendees will appreciate the reminder and they will be...read on
So, we just returned from NAA conference and show in Addison and we are following up with all the leads.
One common trend taken from the show is every auctioneer’s interest in marketing their business effectively. Some are rebuilding, some are retooling and others...read on
Data mining. The very phrase strikes fear into the hearts of many marketers. The ability to connect the dots to reveal buying habits and other customer behaviors is often seen as complex, expensive, and within the purvey of only the largest companies. But basic data...read on
I’ve been getting lost in marketing statistics this week and found a few I want share with auctioneers:
On average a smart phone user checks their phone 150 times per day!
Latest mobile statistics-...read on
How strong is your online presence? How do you know? Are you getting all you can out of your online auction?
Here are a few good links to review the top auction sites for a couple of reasons:
1. You need to have an online presence
2. You need to be strategic...
The goal of this post is transparency.
We continue working with the auction industry on a daily basis promoting their auctions through printing and mailing brochures, flyers, sale bills, and post cards. We have done this for the past 30 years.
We used to print for...read on
- Midwest auctioneer
This is a solid truth in the auction industry. When putting together an auction, approximately 40% of the time or more is spent marketing the auction to potential...read on
I have to market my auction online! More than my website?! Where do I begin? First, take a deep breath….. let it out. Marketing your auction online can seem overwhelming with the number of places “your auction needs to be listed.” Don’t let it overwhelm you and...read on
So auctions have a really robust history. Check it out here when you want an education and have the time. Just in the last century, only 3 really big advances have come to this industry:
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