I’ve been getting lost in marketing statistics this week and found a few I want share with auctioneers:
On average a smart phone user checks their phone 150 times per day!
Latest mobile statistics- http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
Insight from comScore published in their February 2014 market review shows the picture that marketers need to build up. This panel data shows that the majority of consumers are "multiscreening", accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed. *
Other interesting metrics by mobile planet: Frequency of Mobile Purchase via Smartphone*
Suggestion: Live or online, make sure your auctions can be accessed easily via smart phone.
How are you marketing your auctions?
If you don't have an answer to any field, just leave it blank.