Go Mobile or Go Home

I’ve been getting lost in marketing statistics this week and found a few I want share with auctioneers:

On average a smart phone user checks their phone 150 times per day!

Latest mobile statistics- http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

• Key point: Mobile use for most age demographics is increasing exponentially
• Suggestion – create your marketing campaigns for the mobile bidders/buyers

Here’s more:

Insight from comScore published in their February 2014 market review shows the picture that marketers need to build up. This panel data shows that the majority of consumers are "multiscreening", accessing retail sites on mobile or desktop, so consistent experiences across device need to be deployed. *

*reference smartinsights.com

• Suggestion – maintain consistent experiences across devices

Other interesting metrics by mobile planet: Frequency of Mobile Purchase via Smartphone*

*mobile planet

Suggestion: Live or online, make sure your auctions can be accessed easily via smart phone.

How are you marketing your auctions?