I am a fan of Ryan George. He is in a similar position, auction marketing. He also works for himself and helps auctioneers promote their sales all over the country.
He is also adapting to the evolution of the auction business as a whole. He recently published a blog post that is worth the read. It talks about using measurable
data to adjust strategy and drive increased sales. http://www.ryangeorge.net/adverpreneur/relearning-how-to-fish-for-auction-buyers-and-sellers
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